Remember Snapple, I do. Snapple used to be one of the biggest things in the mid-nineties or at least that's how I remember it. Snapple was one of those amazing products that mainlined itself right into the heart of America's consumer pop-conscious. It seemed to be everywhere, but now it's faded into the forgettable. What caused this to happen? Why do certain things just seem to slip away? Is it because consumer's continue to have a much larger choice when choosing beverages? Are we merely ment to keep up with the newest and and most poular trend? Could it be that Snapple was never that good to begin with or that it couldn't live up to the hype it created for it self?
I vaugely remember the first time I tried Snapple. I had their apple juice. To this day I love apple juice. I chose Snapple because of the advertising, the commercials they ran were people trying Snapple for the first time and being blown away by what an amazing drink it was. It seemed as though this drink could change the way I looked at the world, like somehow after I drank it I would be that much closer to becoming an adult. I would see the world on the same level as my parents did. But this did not happen. I drank the sugar water and my life went on, with no significant change. I was still me yet I felt a sense of loss.
As I look back on my childhood I feel as though this happened quite a lot. I can't quite describe what it really is other than the feeling that the world has just gotten a bit smaller, because of some tiny event that holds no significance yet leaves the you much wiser than you ought to be.
Laters,
Dan "The Man"
P.S. I swear when I started writing this I was determined to make if funny. Sorry if this was a bummer.
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